1, Hollywood feature films
2, TV commercials
3, Televised entertainment
4, Games
5, Home videos
6, Business communications
7, E-media
Hollywood Feature Films Hollywood feature films need not actually be
produced in Los Angeles, California, but it really helps if you are located
somewhere near this geo-creative nexus. Several excellent animation studios
working on feature films exist as far away as Santa Barbara, Seattle,
and even Massachusetts. Obviously, the benefit of a global Internet marketplace
makes locating your animation business in Bombay, India, practical
(and I would bet that the savvy Hollywood producer will one day
discover the cost benefits of global sourcing). However, feature film production
is still a lunchie, backslapping, meshpuka1 kind of business where
personal contact represents a major part of the deal. It’s a little hard to
schmooze over a T-1 line.
produced in Los Angeles, California, but it really helps if you are located
somewhere near this geo-creative nexus. Several excellent animation studios
working on feature films exist as far away as Santa Barbara, Seattle,
and even Massachusetts. Obviously, the benefit of a global Internet marketplace
makes locating your animation business in Bombay, India, practical
(and I would bet that the savvy Hollywood producer will one day
discover the cost benefits of global sourcing). However, feature film production
is still a lunchie, backslapping, meshpuka1 kind of business where
personal contact represents a major part of the deal. It’s a little hard to
schmooze over a T-1 line.
TV Commercials TV commercials are another hard market to crack, but
easier than feature films. As the commercials get higher in budget, the market
gets harder to crack. If you live in a second- or third-tier market (that
is, a city that is not New York, Chicago, or Los Angeles), you can pitch your
reel to advertising agencies and commercial producers. If your reel is a
starter, you should still be able to get some work doing cable commercials,
but if you have a stick of dynamite with a sizzling fuse, head for a top-tier
market, hire a rep, and go for broke.
easier than feature films. As the commercials get higher in budget, the market
gets harder to crack. If you live in a second- or third-tier market (that
is, a city that is not New York, Chicago, or Los Angeles), you can pitch your
reel to advertising agencies and commercial producers. If your reel is a
starter, you should still be able to get some work doing cable commercials,
but if you have a stick of dynamite with a sizzling fuse, head for a top-tier
market, hire a rep, and go for broke.
Televised Entertainment Televised entertainment includes TV shows
that use 3-D animation and composited effects as part of their weekly fare.
Again, this is primarily a Los Angeles market, but nothing is stopping you
from creating your own show in Smalltown, USA, pitching it to a network,
and getting a sale. Mike Judge did that with Beavis and Butt-head,
although he used primitive, 2-D cell animation instead of sophisticated 3-D
computer techniques.
that use 3-D animation and composited effects as part of their weekly fare.
Again, this is primarily a Los Angeles market, but nothing is stopping you
from creating your own show in Smalltown, USA, pitching it to a network,
and getting a sale. Mike Judge did that with Beavis and Butt-head,
although he used primitive, 2-D cell animation instead of sophisticated 3-D
computer techniques.
Games Game devices, from arcades to set-top boxes (and computers in
between), continually increase their capabilities to emulate real 3-D, photorealistic
action. The market for 3-D animation in the gaming community
is always growing and highly competitive. Skills that will place you at the
head of the line include character and creature development, achieving photorealistic
playback with minimum memory allocation, understanding moving
camera dynamics, and, of course, good teamwork.
between), continually increase their capabilities to emulate real 3-D, photorealistic
action. The market for 3-D animation in the gaming community
is always growing and highly competitive. Skills that will place you at the
head of the line include character and creature development, achieving photorealistic
playback with minimum memory allocation, understanding moving
camera dynamics, and, of course, good teamwork.
Home Videos Home Videos are another outlet for creative 3-D animation.
If you decide to make your own televised entertainment, you can
extend the selling opportunities of your work by sending it to home video
distributors
If you decide to make your own televised entertainment, you can
extend the selling opportunities of your work by sending it to home video
distributors
Business Communications Business communications is the largest
market for 3-D animation, especially videos and DVDs that are made to
explain the arcane intricacies of medicine and high technology. Here your
market is composed of producers, marketing directors, human resource
managers, venture capital entrepreneurs, and training directors, all of
whom have a constant need to have their communications embellished by
animation and graphics.
market for 3-D animation, especially videos and DVDs that are made to
explain the arcane intricacies of medicine and high technology. Here your
market is composed of producers, marketing directors, human resource
managers, venture capital entrepreneurs, and training directors, all of
whom have a constant need to have their communications embellished by
animation and graphics.
another large and growing market, which temporarily offers advantages to
the beginner. Because most e-media is streamed to the viewer at a comparatively
low bandwidth, the complexity of the animation it can play is
severely limited. Beginners, whose work is limited by their level of knowledge,
can exploit a medium whose resolution is limited by its bandwidth if
the beginner is aware of how these two limitations overlap.
Keyword: animations business,animation business, animation busines
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